Company i'm re-branding

I have chosen to re-brand HMV as the logo is too simple an does not tell you anything about the company itself. HMV sells a lot of electrical items, from headphones to speakers, games to consoles. Their target audience is mainly gamers, but can reach to musicians, music lovers or people who like to play the odd game with their family. They do not currently have any advertising, but they could put adverts on TV, radio, the internet, in-game, or on billboards.