Variations of main idea

 My first design was greyscale (black and white). I liked the tone of this design but the lack of colour would not attract a very big audience. It would attract people who liked older logo designs before they were made in colour.

My second design is orange, yellow and red. The fiery colours would attract a teenage audience but might make other customers not want to go to HMV anymore. Because it would attract a certain audience but repel others, I decided not to use this design.

My third design was green. The green could be related to a calming mood or the Xbox company. This would attract a lot of younger people which matches the HMV target audience however green can also be associated with sickness if in a large quantity, which the design is. I have also chosen not to use this design.

My fourth design was blue with  green bubbles. Both green and blue are calming colours and because the green is in a small amount, it would not be associated with sickness. Both of the colours are used by major games console companies such as Xbox and PlayStation an would therefore be good for a games retail company. This is the design I will use as it attracts a much wider target audience, would not repel anyone and it links in with the major console companies that are around at the moment.