Re-branded companies

 The old logo is on the right. It is a very simple logo but it is hard to read and does not give any information about the company. This impacts the company as it does not specify what the company is about making it hard to attract any target audience.

The re-made logo is much better because it links to a teenage target audience with the graffiti style design. The name is much easier to read and the logo tells the viewer that blast is a music/creative company. It uses a bright and simple colour scheme as a hooking element.

Firedog is the company that re-branded Blast. Firedog is a team of creative people who make logos and other graphics designs for companies.